External Church Communications

The 1-2-3s on Having a Healthy Relationship with the Media

It can be beneficial to view press people as a part of your communication team.  If you wish to establish an ongoing relationship with them, you can assist them in doing their job by reporting what’s going on in your church! ... learn more 

Marketing and the Church

At first glance, this doesn’t sound very churchy.  However, as followers of Christ, marketing is essential to the mission of the church, because we believe we have something people truly need—the good news of the gospel of Jesus Christ.  ... learn more

Newspaper Advertising

In most markets, newspaper advertising is the best buy for several reasons: it is the most cost effective; newspapers offer excellent creative flexibility; they enable you to buy as little or as much space as you really need; they offer the possibility of some extended life for your printed message, an element not found in broadcast advertising which comes and goes in a few months.  ... learn more

Direct Mail

The most accessible--and affordable--methodology for reaching the public is direct mail advertising.  If your church is located in a rural area, newspapers, radio, TV and billboards may not be a viable option.  For most churches, what makes radio, TV and newspapers so expensive is that you must buy the entire pie in order to speak to your one distinct segment.  Direct mail advertising overcomes that problem by allowing you to target a smaller audience which you have "hand selected" to receive your message.  ... learn more