Radio and TV Ads

Advertising Placement and Philosophy ...

The Conference Communications Office places radio advertisements that can be heard on air waves in, and beyond, the boarders of the North Georgia Conference.  Such stations include: urban/hip-hop, Hispanic, top 40, easy listening, AM talk radio, country, and classic rock. 

Our goal is two-fold: to reach un-churched persons with a message of hope from the United Methodist Church; and to re-engage people who may have left the United Methodist Church (or any other denomination) who just might have a desire to come back.  

Peer-reviewed research shows that the radio listening audience is most apt to 'take action' and 'hear' spiritual-based advertising particularly during the Easter season, back to school time, and the Christmas season.  Thus the reasoning for our 2008 ad rotation.

Most of our advertisements are traffic buys that are broadcast during traffic reports heard during morning and afternoon rush-hour.

As a communications office, we are extremely mindful and continually desire to disseminate an inclusive message of hope to all listening audiences.